论文部分内容阅读
阳狮集团旗下领先的战略传播咨询机构明思力集团于今年6月发布《创造公平的并购环境》白皮书,详细分析了目前中国企业在海外并购过程中所面临的障碍及五大公关传播挑战,并为中国企业赢得更公平的交易价格提出了软性沟通方案和策略。今年2月,中海油以151亿美元的高价正式收购加拿大尼克森,5月双汇宣布71亿美元收购全球最大的猪肉生产商史密斯菲尔德。海外并购再次引发人们关注,成为谈论的焦点。政府的支持政策、欧
In June of this year, Minsli Group, the leading strategic communications consultancy of Publicis, published a white paper entitled “Creating a Fair M & A Environment”, analyzing in detail the obstacles that Chinese enterprises face in overseas M & A and the challenges of the five public relations communications For Chinese enterprises to win more fair transaction prices put forward a soft communication programs and strategies. In February of this year, CNOOC officially acquired Nixon, Canada for 15.1 billion U.S. dollars. In May Shuanghui announced that it would acquire Smithfield, the world's largest pork producer, for 7.1 billion U.S. dollars. Overseas mergers and acquisitions once again raised the concern that has become the focus of discussion. Government support policy, Europe