论文部分内容阅读
航空公司产出的有效性是航空公司投入人、财、物等资源所产生的效益。提高航空公司产出的有效性 ,需要航空公司把握航空运输市场要素及其特性 ,通过各种资源的优化配置 ,有效开发与利用 ,提高航空公司的运作效率 ,实现要素及其结构优化。科学的市场定位和产品设计 ,重视客户关系管理 ,以及贯彻以人为本的科学发展观 ,是提高航空公司产出的有效性的战略选择。
The effectiveness of airlines’ output is the benefit generated by airlines investing in people, financial resources and other resources. To improve the efficiency of airline output, it is necessary for airlines to grasp the elements and characteristics of the air transport market, to effectively develop and utilize various resources, to improve the operational efficiency of airlines, and to achieve the optimization of their elements and structures. Scientific market positioning and product design, emphasis on customer relationship management, and the implementation of a people-centered scientific concept of development are strategic choices for enhancing the effectiveness of airlines’ output.