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微媒体背景下,要掌握马克思主义在高校主流意识形态话语权的地位,就要仔细分析微媒体的特点,正确认识高校马克思主义意识形态话语权面临的新挑战,以及如何借助微媒体创新话语体系,坚持正确话语导向,应对面临的挑战,捍卫已有话语阵地。
Under the background of micro-media, to grasp the position of Marxism in the mainstream ideological discourse of colleges and universities, we must carefully analyze the characteristics of micro-media and correctly understand the new challenges that college Marxist ideological discourse faces, and how to use the micro-media innovation discourse system , Adhere to the correct discourse-oriented, deal with the challenges faced, defend the existing discourse position.