八十年代初期,日本商品的“同货化”程度已非常厉害,各企业开始动脑筋要为其商品赋予强烈的性格,以吸引顾客。于是“文化”便成为各大企业广泛参与开发、借助的资产。披上文化外衣的商品促销活动日渐活跃,各大企业赞助的文化活动愈来愈频繁,为日本竞争激烈的商业活动增添了缤纷的色彩。日本为企业兴旺发达,实行繁荣昌盛的文化政策,种类繁多,活动对象由个人到群众,从国内到国外,以其形式分类,约可分为五大类:一、美术馆与其他文化设施:各企业所建立的美术馆大多以创业者个人收藏品为中心而展开的,如历史悠久的“太原美术馆”、“普里吉斯顿 In the early 1980s, the degree of Japanese ”palletization“ of goods was already very good. Enterprises started to give their goods a strong character in order to attract customers. So ”culture “ has become a major enterprise involved in the development, with the help of assets. Promotional activities of goods put on cultural garments are becoming more and more active. Cultural activities sponsored by major enterprises are becoming more frequent, adding colorful colors to Japan’s highly competitive commercial activities. Japan is a prosperous and prosperous enterprise with a wide range of cultural policies. From individuals to the masses, from domestic and foreign countries, Japan can be divided into five categories according to its form: 1. Art galleries and other cultural facilities: Each Most of the art galleries established by enterprises start from the personal collections of entrepreneurs, such as the ”Taiyuan Art Museum“ and the ”Pristina