◇作为党和政府喉舌的电视新闻媒体,准确地宣传党的路线、方针、政策,反映社会主义的建设成就,以正确的舆论引导人、激励人,是电视宣传工作必须遵循的根本原则。但是,对于现实生活中的消极现象,电视媒体同时也肩负着舆论监督的功能,扶正祛邪,弘扬正气是电视媒体不可推卸的责任。这类揭露性的、批评性的报道往往被称之为反面报道。坚持以正面报道为主,适度开展反面报道,是一个问题的两个方面,两者相辅相成。正面报道可激励、鼓舞人们奋进;反面报道揭露、批评各种不正之风、腐败现象、官僚主义及损害党和人民利益的行为,可敦促人们克服消极因素,变被动为主动。我 ◇ Television news media, the mouthpiece of the party and government, accurately propagate the party’s line, principles and policies, and reflect the achievements in building socialism. Directing and motivating people with correct public opinions is the fundamental principle that television propaganda must follow. However, for the negative phenomena in the real life, the television media also shoulder the function of supervision by the public opinion. It is an unshirkable responsibility of the television media to correct the evil and promote the righteous cause. Such exposed and critical reports are often referred to as negative reports. Maintaining a positive report as the mainstay and properly reporting the negatives are two aspects of one issue, and the two complement each other. Positive reports can inspire and inspire people to forge ahead. Negative reports expose and criticize various unhealthy tendencies, corruption, bureaucracy and the detriment of the interests of the party and the people. They can urge people to overcome passive factors and change from passive to active. I