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随着互联网向低龄人群和高龄人群的普及,在以淘宝和天猫为代表的网销平台中出现了针对更多年龄层次的品牌和产品,本文将以定位在16-25岁的甜美型少女服装品牌——天猫商城中的乐町、Candie`s以及淘宝店铺ZOWZOW(呛口小辣椒)的图片来展开。乐町是成立于1989年的宁波太平鸟公司旗下的少女品牌;1981年Candie`s品牌在美国卖出了1400万双凉拖,成为美国青少年鞋类大牌并逐渐将产品范围扩大到服饰、香水、眼镜、手袋、手表及内
With the popularization of the Internet to the younger and the elderly, there are more brands and products targeting more age groups in the platform of online sales, represented by Taobao and Tmall. This article will focus on the sweet-looking teenage girls Clothing brands - Lynx Mall in Tin City, Candie`s and Taobao shop ZOWZOW (choke mouth pepper) to expand the picture. Yuele Town was founded in 1989, the Ningbo peacebird company under the girls brand in 1981 Candie `s brand sold 14 million pairs of sandals in the United States in 1981 to become the United States young footwear big names and gradually expand the product range to clothing, perfume, Glasses, handbags, watches and inside