论文部分内容阅读
实施广播电视频道专业化已成为广播电视变革的重要举措之一。有线电视网络数字化传输，付费电视频道的开播，为频道专业化创造了更为有利的条件和更加广阔的发展空间。随着地方台频道(率)专业化的实施，成效也逐渐显现出来。笔者认为主要有两点：(一)频道(率)专业化实施加速了广播电视节目市场细分化。市场细分化是一个经济管理学范畴，是现代企业为适应激烈的市场竞争而采取的经营战略。在市场经济条件下，广播电视节目改革要取得成效，就必须研究不同的受众群体，满足不同的需求。用现代企业经营理念经营广播电视节目，实施频道(率)专业化正好适应了多样化、多层次不
The implementation of radio and television channel specialization has become one of the important measures for the reform of radio and television. The digitized transmission of cable television network and the launch of pay TV channels have created more favorable conditions and broader space for development of channel specialization. With the local channel (rate) of the implementation of specialization, the effectiveness has gradually emerged. I think there are two main points: (A) channel (rate) to accelerate the implementation of specialized broadcasting market segmentation of television programs. Market segmentation is a category of economic management, modern enterprises to adapt to fierce competition in the market to take business strategy. Under the condition of market economy, if the reform of radio and television programs is to be effective, it is necessary to study different audiences to meet different needs. Using modern business philosophy to operate radio and television programs, the implementation of channel (rate) specialization just adapt to the diversification, multi-level