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随着我国经济社会的不断发展,现代信息技术亦快速发展,网络电视、手机电视等新媒体相继出现,对传统电视节目形成了巨大冲击。如今,人们只要连接网络,视频、电视节目等都能直接快速呈现在眼前,不仅形式多样、内容广泛,符合大众的观看需求,而且操作灵活、简单、快捷,导致越来越多的大众极少真正收看电视节目,电视体育节目也如此。本文将提出新媒体环境下电视体育节目的问题,分析新媒体环境下电视体育节目的优势,以及探究新媒体环境下电视体育,节目的生存发展之道。
With the continuous development of economy and society in our country, the modern information technology has also developed rapidly. New media such as internet TV and mobile TV have appeared one after another, which has caused a huge impact on the traditional television programs. Today, as long as people connect to the Internet, video, TV shows and so on can be presented directly and quickly, not only in a variety of forms, a wide range of content to meet the public viewing needs, and flexible operation, simple and fast, resulting in a growing number of the public rarely Really watch TV shows, television sports programs as well. This article will raise the issue of television sports programs in the new media environment, analyze the advantages of television sports programs in the new media environment, and explore ways for the survival and development of television sports and programs in the new media environment.