面对日益激烈的市场竞争所带来的压力和挑战,企业为了提高自身的市场竞争力,必须要加强对会计管理的重视,因为会计管理涉及到企业的资金和各项企业活动的开展,所以,面对市场经济条件下会计管理的问题和不足,必须要寻求提高会计管理的新途径新方法。因此,本文首先分析当下会计管理中存在的问题和不足,然后针对这些不足和问题提出一系列的解决对策。 Faced with the pressure and challenges brought by the increasingly fierce market competition, in order to improve their market competitiveness, enterprises must pay more attention to accounting management, because accounting management involves the capital of enterprises and the development of various enterprise activities. Therefore, Faced with the problems and deficiencies in accounting management under the condition of market economy, we must find new ways and means to improve accounting management. Therefore, this article first analyzes the current problems and deficiencies in accounting management, and then proposes a series of solutions to these problems and problems.