2010年是“十一五”的结局之年,也是中国出版业承上启下的一年。年初,新闻出版总署出台了《关于进一步推动新闻出版产业发展的指导意见》,明确了新闻出版产业发展的指导思想、原则要求和主要目标~([1])。2月,柳斌杰署长发表署名文章《改革创新科学发展——大力推动我国向新闻出版强国迈进》,明确提出了建设出版强国的目标~([2])。这些纲领性的文件为2010 2010 is the end of the “Eleventh Five-Year Plan”, and it is also the year in which the publishing industry in China is a successor. At the beginning of this year, the General Administration of Press and Publication promulgated the Guiding Opinions on Further Promoting the Development of the Press and Publishing Industry, clarifying the guiding ideology, principles, requirements and main objectives of the press and publication industry. [1] In February, Director Liu Binjie published a signed article entitled “Scientific Development in Reform and Innovation - Vigorously Promoting China’s Progress toward a Power Press and Publication” and clearly set forth the goal of building a powerful nation for publishing and publishing ([2]). These programmatic documents are 2010