首先是观念的变化以前广告公司和客户感觉中央电视台广告部没有亲近感,现在就不同了。从销售到营销,从一般签单到多方位的服务,这是广告部业务人员观念和行为的重大转变。以前没有专门的宣传推广部门,也没有专业的客户服务,这固然与当时中央电视台 The first is the change of concept Previously advertising companies and customers feel CCTV advertising department has no sense of closeness, now different. From sales to marketing, from general sign-off to multi-faceted service, this is a major shift in attitudes and behavior among advertising staff. In the past, there was no special publicity and promotion department and no professional customer service. This was not the case with CCTV