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一、引言近年来,美学在知识经济产业中越来越举足轻重,创意文化产业在国家大力支持下欣欣向荣。信息数字化的21世纪,随着新媒体的诞生、移动通讯的发展,科技与艺术再次相互渗透;科技、美学、经济、文化的融合成为各行各业热烈讨论的话题。本文从设计角度阐述了跨界融合的交接点对于设计师的影响和设计思考方式的巨大转变,以及品牌设计在各领域的文化创意诉求。期望能对文化创意产业相关设计的创新研究有所帮助。
I. Introduction In recent years, aesthetics has become more and more important in the knowledge-based economy. The creative and cultural industries have thrived under the support of the state. With the birth of new media and the development of mobile communications, science and technology once again penetrate each other in the 21st century. The integration of science and technology, aesthetics, economy and culture has become a hot topic for discussion in all walks of life. This article from the design point of view of cross-border integration of the intersection of the impact of designers and design thinking of the great changes, and brand design in all areas of cultural and creative appeal. Expectations can be helpful for innovative research on the design of cultural and creative industries.