伴随着科学技术的进步,我国传统广播电台要想实现更好的发展,迈向更加广阔的平台,就需要借助新媒体力量,实现技术和运行模式的有机融合,真正提高自身的市场竞争力,规避传统填鸭式的收听形式,建构互动性强的广播模式。本文从案例分析入手,对新媒体时代背景下传统广播和新媒体融合的时代必要性进行了简要分析,并集中讨论了融合对策,旨在为平台管理人员提供有价值的参考建议。 With the progress of science and technology, in order to achieve better development and to move towards a broader platform, traditional radio stations in China need to utilize the power of new media to realize the organic integration of technology and operation mode and really improve their market competitiveness. Avoid the traditional cramming listening form and construct interactive broadcasting mode. This article starts from the case analysis, analyzes the necessity of the times of the traditional broadcasting and new media integration in the new media era, and focuses on the integration measures in order to provide valuable reference suggestions to the platform managers.