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多重限令下的省级卫视突围之道,与其说突围,不如说是融入。未来三年里面,东方卫视更多的是思考如何从收视竞争的格局过渡到品牌平台以及产业化的竞争格局,如何抛弃电视机的思维来看未来的电视发展之路,如何经营一条面向多屏、面向未来的融合之路。新鲜、新锐、都市、国际是未来东方卫视想要呈现给受众和广告主的风格定位。在实现融入的过程中,对东方卫视提出了三个“面”的要求:第一个“面”为面向多屏,渠道为王。身处全媒体时代,电视内容的经营受制于终端,因此要拓展渠道;第二个“面”
Multiple provincial command under the provincial TV break-out approach, rather than break out, as it is integrated. In the next three years, Orient TV is more about how to make its transition from the competitive landscape to the brand platform and the competitive landscape of industry. How to abandon the thinking of television sets to see the future of television development and how to operate a multi-screen , The road of convergence for the future. Fresh, cutting-edge, urban, international is the future of Oriental TV wants to show to the audience and advertisers style positioning. In the process of integration, we put forward three requirements of Oriental TV: the first one is multi-screen and the channel is king. In the all-media age, the operation of television content is subject to the terminal, so to expand the channel; the second “face”