全行业点评:广告投入小幅下降,市场规模趋于稳定根据艾瑞咨询网络广告监测系统iAdTracker的最新数据显示,2012年7月网络品牌广告投放预估费用小幅下降,市场规模趋向稳定。7月网络广告投放费用环比减少0.8%至20.2亿元,环比增速进一步放缓,与去年连续增长态势稍显不同,同比增长率由20%左右的水平下降至近15%。细分指标方面,广告主数量基本维持在近8000个的水平,创意组数量并没有如去年同期出现明显的增长,投放天次延续上月小幅下降的趋势。 The industry comments: a slight decline in advertising, the market tends to be stable According to iResearch Advisory Network advertising monitoring system iAdTracker latest data show that in July 2012 estimated network advertising brand advertising costs fell slightly, the market tends to be stable. In July, online advertising expenses decreased 0.8% qoq to 2.20 billion yuan, a further slowdown in the chain growth rate. The growth rate was slightly different from the continuous growth last year. The year-on-year growth rate dropped from about 20% to nearly 15%. Sub-indicators, the number of advertisers remained at nearly the level of nearly 8000, the number of creative groups did not show significant growth in the same period last year, delivery days continued the slight decline last month trend.