大数据时代,是物联网的时代,随着云存储和云计算的发展,以智能手机、智能家电、可穿戴设备为代表的智能终端的普及,通过各种智能终端上传和收集的用户数据将越来越多,对用户数据的分析和挖掘及利用,将是大数据的商业价值所在。蕴藏和巨大价值的用户数据的性质及使用规则是我们值得思考的问题。 The era of big data is the era of Internet of Things. With the development of cloud storage and cloud computing, the popularization of intelligent terminals represented by smartphones, smart appliances and wearable devices, the user data uploaded and collected through various smart terminals More and more, the analysis and exploitation of user data will be the commercial value of big data. The nature of the user data and the rules of use that contain the data of great value and storage are issues that we should ponder.