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商场如战场,企业要想在激烈的市场竞争中赢得优势,知已知彼,方能百战不殆。只有充分了解竞争环境、竞争对手,企业才能扬其所长、避其所短、抓住机遇、规避风险。要对竞争对手进行全面而深层次的分析,需要持续地获取大量有用的信息,并能及时地进行信息的组织、加工与分析。涉及到如何识别确认竞争对手,如何识别竞争对手的战略,以及应针对哪些方面搜集竞争对手的信息等
Shopping malls such as the battlefield, enterprises in order to win the fierce market competition advantage, knowing that he can only know yourself. Only fully understand the competitive environment, competitors, companies can Yang their director, to avoid the short, seize the opportunity to avoid risks. To conduct a comprehensive and in-depth analysis of competitors, it is necessary to continuously obtain a large amount of useful information and to organize, process and analyze information in a timely manner. It covers how to identify competitors, how to identify competitors, and where to look for competitors.