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由于大学毕业生总量持续增长、人才供需不匹配与结构性矛盾突出、就业渠道不畅等,大学生就业形势日益严峻,大学生就业问题成为全社会关注的焦点。随着网络经济的快速发展,大学生的网上创业意愿日趋强烈,网上创业已成为解决大学生“就业难”问题的一个可行做法和重要途径。文章首先分析了大学生网上创业的现状和特征,进而在剖析大学生网上创业面临问题的基础上,提出了有针对性地促进大学生网上创业又好又快发展的策略。
Due to the continuous growth of the total number of university graduates, the imbalance between supply and demand of talents and structural contradictions, poor employment channels, the employment situation of graduates is becoming more and more serious, and the issue of employment for graduates has become the focus of the whole society. With the rapid development of Internet economy, college students’ willingness to start their own business online has become increasingly stronger. Online entrepreneurship has become a feasible approach and an important way to solve the problem of “employment difficulty” among college students. First of all, the article analyzes the status quo and characteristics of college students ’online entrepreneurship, and then, on the basis of analyzing the problems faced by college students in online entrepreneurship, puts forward a strategy of promoting the college students’ online business to grow well and fast in a targeted manner.