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企业年金是一种社会福利保障制度,它的运营将会涉及到受托人、账户管理人、投资管理人、托管人等角色,市场发展的空间很大,也必将形成多方参与、共同竞争的局面。各个行业、各家公司摩拳擦掌,积极介入这一市场。运用SWOT分析,文章指出保险公司在企业年金市场运作中存在的优势与劣势,面临的机遇与威胁,以及相应的发展策略。
Enterprise annuity is a kind of social welfare guarantee system. Its operation will involve the roles of trustee, account manager, investment manager and custodian. The market has a lot of room for development and will form a multi-participatory and common competition situation. Various industries, companies gearing up, actively involved in this market. Using SWOT analysis, the article points out the advantages and disadvantages of insurance companies in the operation of the enterprise annuity market, the opportunities and threats they face, and the corresponding development strategies.