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集群品牌是产业集群的无形资产,产业集群要想获得可持续发展,必须重视这项无形资产的塑造。为寻找集群品牌创建的影响因素,本文以浙江诸暨大唐袜业集群为实证调研对象,选取11个相关变量,运用因子分析法对变量数据进行了分析。结果表明,产业集群内是否存在领头企业、领头企业是否充分发挥带动作用,是影响集群整体品牌创建与中小企业个体品牌创建的关键因素。
Cluster brand is the intangible assets of industrial clusters, industrial clusters in order to obtain sustainable development, we must attach importance to the shaping of this intangible asset. In order to find out the influencing factors of cluster brand creation, this paper takes Zhejiang Zhuji Datang socks industry cluster as the empirical research object, selects 11 related variables, and uses factor analysis method to analyze the variable data. The results show that whether there is a leading enterprise in the industrial cluster or whether the leading enterprise can give full play to the leading role is the key factor that affects the overall brand building of the cluster and the individual brand building of SMEs.