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新媒体的发展给泸酒产业带来极大的挑战和机遇。本文据新媒体在泸酒营销中应用的情况得出新媒体应用的必要性与可行性。对比分析新媒体与传统媒体在营销传播中的特点,提出建立新媒体矩阵、合理设计信息,统筹发布、筹建新媒体营销团队、强化互动的对策助推泸酒产业发展。
The development of new media brings great challenges and opportunities to Lu liquor industry. This article based on the application of new media marketing in Lu liquor come to the necessity and feasibility of new media applications. By comparing and analyzing the characteristics of new media and traditional media in marketing and communication, this paper proposes to promote the development of Lu-Liquor industry by setting up a new media matrix, designing information rationally, making overall plans for launching new media marketing teams and strengthening interaction.