比较当下的报纸和新兴的互联网,不难发现,报纸头版和网站首页逐渐呈现出相似之处。由于网络具有超文本、超链接的特性,各大网站的新闻首页一般不登全文,而是汇集了各种栏目和新闻的标题。报纸头版的导读与此相似,成为展示内页精华的橱窗,导读也成为报纸走向“易读化”道路的体 Comparing the current newspaper and the emerging Internet, it is not hard to find out that the front page and the home page of the newspaper gradually show similarities. As the network has the characteristics of hypertext and hyperlinks, the news homepage of major websites generally do not publish the full text, but instead bring together various sections and news headlines. The front page of the newspaper is similar to this one, which has become the window displaying the essence of the inside pages. The introduction has also become the newspaper’s road to “easy-to-read”