论文部分内容阅读
4月,人潮涌动的上海车展,又一次向世界展示了中国汽车市场的热度。上海车展已经俨然成了全球汽车厂商各展绝技的舞台,因为这里——是全球汽车业现在也是未来最有潜力的市场。作为全球最大的汽车产销大国,汽车厂商们在中国市场里的博弈,已经成为全球战略布局的重要一步。而在庞大本土市场的滋养下,中国汽车产业的参与者希望能够更多地参与到中国乃至全球汽车市场的角力中。其中,合资自主品牌的不断涌现,就是中国本土大型汽车制造商希望争取更多产业话语权的行动之一。继广本理念、东风日产启辰等之后,南北大众、上海通用、北京现代等主流合资公司,也都宣布计划推出自己的合资自主品牌,这些品牌将逐渐在低端市场对现有外资品牌进行替代和补充。在刚刚闭幕的上海车展上,新登场的合资自主品牌们成为车展上不可忽视的一支经济型汽车主力军团。
In April, the surging Shanghai Auto Show once again showed the world the heat of China’s auto market. Shanghai Auto Show has become the world’s auto studios have become stunts, because here - is the global automotive industry is now the most promising market in the future. As the largest automobile manufacturer and seller in the world, the game of car manufacturers in the Chinese market has become an important step in the global strategic layout. Under the nourishment of a huge local market, participants in the Chinese automobile industry hope to participate more in the wrestling of China and even the global automotive market. Among them, the constant emergence of joint-venture proprietary brands is one of the actions that Chinese large car manufacturers hope to win more industrial discourse. Following the wide concept, Dongfeng Nissan Kai Chen, etc., North and South Volkswagen, Shanghai GM, Beijing Hyundai and other mainstream joint ventures have also announced plans to launch their own joint venture brands, these brands will gradually in the low-end market for existing foreign brands Replacement and supplement. At the just concluded Shanghai Auto Show, the newly debuted joint venture brands became the major economic corps that can not be ignored at auto shows.