什么是品牌?在摊铺机行业里,ABG就是品牌。世界上最早的摊铺机应该诞生于80多年前,因此国外的摊铺机技术相对只有20余年历史的中国摊铺机水平要成熟得多。但是近15年来,中国的摊铺机制造厂商通过学习、借鉴、引进及合作,也成功地满足了国内快速增长的道路施工项目的要求。正因为中国本土的摊铺机制造水平提升了,我们反而更加不能忽略那些在国内外都声名赫赫的品牌,他们如何创造了品牌,怎样建立了市场地位,依靠什么保持发展? What is a brand? In the paver industry, ABG is the brand. The world’s first paver should be born more than 80 years ago, so paver technology abroad, compared to only 20 years of history, the Chinese paver level to be much more mature. However, for the past 15 years, paver manufacturers in China have successfully met the requirements of the rapidly growing road construction projects in China through learning, drawing on, introducing and cooperating with each other. It is precisely because China’s domestic paver manufacturing level improved, but we can not even ignore the reputation of those brands are renowned at home and abroad, how they created a brand, how to establish a market position, relying on what to maintain development?