在社会主义市场经济飞速发展的今天,品牌打造显得日益重要,已成为人们的共识。品牌代表着商品的质量、信誉和文化内涵。换言之,品牌就是指高质量、信誉好、文化底蕴深厚的商品。大凡品牌,又都具有自身的特征、特性。独特性是品牌的生命与精髓。独特性越强、越突出、品牌的生命力就越旺盛,影响力就越广泛、越持久。中国是世界茶树的起源地,是茶叶的故乡。茶之所以能数千年流传不衰,从中国传遍世界,成为全 Today, with the rapid development of the socialist market economy, brand building has become increasingly important and has become the consensus of all people. Brand represents the quality of goods, reputation and cultural connotation. In other words, the brand refers to high quality, good reputation, deep cultural heritage of goods. Almost all brands, but also have their own characteristics, characteristics. Uniqueness is the brand’s life and essence. The uniqueness of the more prominent, the more prominent brand vitality, the more influential, the more lasting. China is the birthplace of world tea tree and the hometown of tea. The reason why tea can be spread for thousands of years is not bad, spread from China to the world, and become all