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作为中国报业方阵中的一员,行业报是一个特殊而复杂的存在,它既不同于党报,又不同于都市类报纸,而是背靠所属行业,既有媒体形态与功能的一般特征,也有行业管理与内部运营的特殊条件。因此,一直以来,行业报未能真正走入市场,但报业传播格局的迅速变化又促使行业报不得不加快市场化的脚步,否则,将越来越难以生存和发展。
As a member of the newspaper industry in China, the industry newspaper is a special and complicated existence. It is different from the newspaper and the newspaper of the city, but it is backed by its own industries and the general characteristics of both the form and the function of the media There are also special conditions for industry management and internal operations. Therefore, the industry newspaper has been unable to really enter the market all along, but the rapid changes in the pattern of press distribution have prompted the industry newspaper to accelerate the pace of marketization. Otherwise, it will become increasingly difficult to survive and develop.