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塑造企业形象的 CIS导入中国为何“道路阻且长” 现代社会,企业问竞争日趋激烈。如何在对手如林的激烈竞争中脱颖而出,稳操胜券,赢得社会公众的认同、理解和支持,处于不败之地?企业整体形象的竞争,即通过 CI 增强企业实力,已成为当代工业社会中企业竞争超前领先、捷足先登的制高点。国际上,70年代的市场竞争,是商品质量的竞争;80年代的市场竞争进入营销与服务的竞争;90年代的竞争则全方位地进入了更高阶段的竞争,即 CIS 策划创意设计的竞争。在国
Why does the CIS that shapes the corporate image lead China?"The road is long and long” In modern societies, companies are increasingly fiercely competitive. How to stand out in the fierce competition of rivals like Lin, win the ticket, win the recognition, understanding and support of the public, and be in an invincible position? The competition of the overall image of the enterprise, that is, the enhancement of enterprise strength through CI, has become a competition in the contemporary industrial society. Lead the lead and win the commanding heights. Internationally, the market competition in the 1970s was the competition of commodity quality; the market competition in the 1980s entered the competition between marketing and service; the competition in the 1990s entered the higher-level competition in all directions, that is, the competition of CIS planning creative design. . In the country