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GUCCI作为意大利目前最大的时装集团,现今的发展可谓是如日中天,它被上流社会贴上了高档、奢华、性感的标签,并因为这样的品牌风格闻名于世,成为时尚圈人人皆知的时装品牌。与很多高端大牌一样,GUCCI在这显赫光环的背后,也经历过品牌的低潮期,相比较近两年GUCCI所塑造的复古、色彩饱满、细节丰富的产品风格,2015年之前的GUCCI销售增长停滞,作为时尚大牌来讲,产品也日渐平庸。从GUCCIO GUCCI在1938年创立品牌之后,产品风格的定位便是以复古典雅为中心进行设计和创作,直到今天,若是关注产品本身,就会发现这一设计精髓从未改变。
GUCCI as Italy’s largest fashion group, today’s development can be described as a heyday, it is the upper class society affixed to high-end, luxurious, sexy label, and because of this brand-known fashion, fashion circles have become well-known fashion Brand. Like many high-end big names, GUCCI has experienced the downturn of the brand behind this magnificent aura. Compared with the retro, full-color, and rich product style shaped by GUCCI in the past two years, GUCCI sales growth stagnated before 2015 As a big fashion big terms, products are increasingly mediocre. After GUCCIO GUCCI founded the brand in 1938, the positioning of the product’s style is based on vintage and elegant design and creation. Until today, if the focus is on the product itself, the essence of the design will never change.