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陈潜曾是一家大型4S店的销售经理,近5年的销售经验给这位年轻有为的才子积累了除物质财富以外更多的是无形资产——人脉和工作经验。去年的这个时候,陈潜挺郁闷的。朋友们搞不懂了,“潇洒大方,年轻有为、事业有成”一直都是他的代名词,还有令人羡幕的工作和美满幸福的家庭,怎么会说烦就烦呢?原来他的烦恼来自于整个汽车销售市场实力象征的3S、4S店的烦恼:一方面同城同品牌的竞争对手从一家变成两家、三家;另一方面单车赚取的利润随着一浪一浪的降价潮每况愈下。陈潜反复的琢磨:是谁动了这些3S、4S店的奶酪?“S”店们的出路在哪里?难道它们
Chen Qian once was a sales manager of a large 4S store. The sales experience of the past 5 years has accumulated more intangible assets—networking and work experience—than the material wealth of the young promising talent. This time last year, Chen Qian was very depressed. Friends couldn’t understand, “Dragic, generous, young, and successful” has always been synonymous with him. There are curtains of work and happy families. How can you bother and worry? His troubles originally come from the troubles of the 3S and 4S shops that symbolize the strength of the entire automobile sales market: On the one hand, the competitors of the same brand in the same city have changed from one family to two or three; on the other hand, the profits earned by bicycles have followed a wave. The waves of price reductions are getting worse. Chen Qian repeatedly wondered: Who moved the cheeses in these 3S and 4S stores? Where are the outlets for the “S” shops?