“今日头条”已然成为了一个社会大众获取新闻资讯的一个产品,其具有创新的传播方式以及优越的社会资源,同时它也存在着一定的困境。在网络传播的社会大背景下,如何及时调整自身的传播方案以及资讯内容成为必要手段,才能促使“今日头条”走得更为长远。 “Today’s headlines ” has become a product of the public access to news information, which has an innovative mode of transmission and superior social resources, but it also has some difficulties. In the social background of network communication, how to adjust its own communication programs and information contents in time can be a necessary means to promote “the headlines of today” to go further.