不可否认,戴尔公司的成功不仅源于戴尔人常挂在嘴边的“直销”法宝,更缘于适应直接模式的标准化策略所带来的低成本和快速反应能力。占到戴尔总营收近10%的服务业务也毫无例外地走上标准化道路。所不同的是,服务是一个强调个性化和需求的业务,因而戴尔标准化服务更体现了个性化 It is undeniable that Dell’s success stems not only from the Dell direct selling magic weapon, but also because of the direct mode to adapt to the standardization strategy brought about by low-cost and rapid response capabilities. Nearly 10% of Dell’s total revenue service business has taken the standardization path without exception. The difference is that service is a business that emphasizes personalization and needs, so Dell’s standardized services reflect the more personalized