论文部分内容阅读
面对竞争日趋激烈的市场环境以及顾客需要多样化与个性化、消费水平不断提高的市场需求,国际零售企业巨头都纷纷从战略层次上通过与上游供应商建立合作与协同,加强供应链管理获取竞争优势。建立顾客驱动的高效供应链已成为国际零售业的发展趋势。物美集团作为中国大型连锁零售企业,在供应链的打造上亦不遗余力。2007年,物美集团成功实施了世界著
Faced with an increasingly competitive market environment and the diversified and individual needs of customers, the ever-increasing consumer market demand, international retail giants have all stepped up their cooperation in supply chain management through strategic cooperation with upstream suppliers Competitive Advantage. The establishment of a customer-driven and efficient supply chain has become the development trend of international retail. Wumart Group as a large retail chain in China, in the supply chain to build also spared no effort. In 2007, Wumart successfully implemented the world