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在IBM大中华区全球企业咨询服务部零售行业合伙人叶国晖看来,数据之于快消行业与零售行业并不稀奇,十几年前的商业智能就是在看数据。但本质区别在从过去的描述性分析到现在的预测性分析到未来的规范化分析。D世代企业中,数据和企业内部流程高度融合;基于云端的大数据收集和分析技术悄然到来;获得大数据的渠道也演变为物联网和移动社交;更重要的是,由管理者驱动决策变为由数据驱动,这是文化本质的变革。因此,快速消费品行业和零售行业既面临着“进化”的可能,也经历着不同于以往的挑战。
In IBM’s Greater China Global Business Services Division, Ye Guohui retail partner, the data for FMCG and retail industry is not uncommon, a dozen years ago, business intelligence is looking at the data. But the essential difference lies in the prescriptive analysis from the past to the current predictive analysis to the future standardized analysis. D-generation enterprises, data and internal processes are highly integrated; cloud-based big data collection and analysis technology quietly come; access to big data channels also evolved into the Internet of Things and mobile social networking; more importantly, by the manager-driven decision-making Driven by data, this is a change in the nature of culture. Therefore, the FMCG industry and the retail industry are both facing the possibility of “evolution” and experiencing different challenges from the past.