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北京奥运会的成功举办是我国体育事业的一个新的里程碑,同时也预示了我国未来体育传媒将迎来全新的发展机遇。通过对体育传媒自身的发展规律的研究,结合目前我国体育事业与媒介两者之间的关系,把大众、媒介与政府之间的交错的关系作为阐述中心,探讨我国媒介生态视角下体育传媒的生存策略。
The successful hosting of the Beijing Olympic Games is a new milestone in the cause of sports in our country. It also indicates that our country’s sports media will usher in entirely new opportunities for development. Through the study of the law of sports media’s own development and the current relationship between sports undertaking and media in our country, the interlacing relationship between mass media, media and government is taken as the center of elaboration, and the sports media in China Survival strategy.