传统零售企业参与电子商务的热度只增不减,如果要扫清制约其电子商务发展的障碍,就应努力且彻底革新经营观念。2011年4月下旬,国美正式发布其“嫡系”电子商务网站“国美电器网”。这一面临京东商城、新蛋网等线上销售冲击的昔日电器零售巨头,意欲以“库巴+国美”的双品牌电子商务策略再造网上国美。早在2003 Traditional retailers are only increasing their participation in e-commerce. If we want to clear the obstacles to the development of e-commerce, we should make efforts to thoroughly innovate our business ideas. In late April 2011, Gome officially released its “e-commerce website” and “Gome Net”. This is the face of Jingdong Mall, the new egg net online sales impact of the former retail giant, intended to “Kuba + Gome ” dual-brand e-commerce strategy to rebuild online Gome. As early as 2003