由上影等联合出品的电影《画皮》内地票房达到2.4亿元,成为2008年内地院线电影的奇迹。它的成功,突破了院线电影创作与生产的纸枷锁,打破了内地电影发行的潜规则,让更多的产业从业者看到中国院线电影的希望。对上影《画皮》这一个案的分析与总结,能为今后院线电影的生产与运营,提供更为明确的思路。 By the shadow and other co-produced the movie “Painted Skin” in the Mainland box office reached 240 million yuan, becoming the wonders of the cinema in the Mainland in 2008. Its success has broken the shackles of cinema creation and production, breaking the unspoken rules of mainland film distribution and allowing more industry practitioners to see the hope of Chinese cinemas. The analysis and summary of the case of “Painted Skin” of Shanghai Film Festival can provide clearer ideas for the production and operation of the cinemas in the future.