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探险旅游有着广阔的发展前景和潜力。浙江舟山群岛特殊的自然地理条件形成了丰富而独特的海岛探险旅游资源,有着很大的海岛探险旅游发展潜质,发展海岛探险旅游得天独厚,优势显著。因此,海岛探险旅游是今后舟山群岛海岛旅游发展的一个重要方向。本文以海岛探险旅游为出发点,阐述了舟山群岛发展海岛探险旅游的重要性,分析遇到的市场的局限性;开发不完善;自主品牌缺乏;缺少有关方面的投资等问题,并提出了重视市场的拓展;完善探险旅游项目开发;加强自主品牌的宣传;吸引投资者加盟等相应解决措施。以期为今后舟山群岛新区海岛探险旅游发展提供宝贵的依据。
Adventure tourism has a broad development prospects and potential. The special natural and geographical conditions of Zhoushan Archipelago in Zhejiang Province have formed a rich and unique island adventure tourism resources, and have great potentials for the development of island adventure tourism. The development of island adventure tourism is unique and has obvious advantages. Therefore, the island adventure tourism is the future Zhoushan Islands island tourism development is an important direction. This article takes the island adventure tourism as the starting point, elaborates the importance of the development of the island adventure tourism in Zhoushan Islands, analyzes the limitations of the market encountered, the imperfect development, the lack of independent brands, the lack of investment in related fields and other issues, and puts emphasis on the market Of the expansion; improve tourism exploration project; strengthen the propaganda of its own brand; to attract investors to join the corresponding solutions. With a view to provide a valuable basis for the future development of island adventure tourism in the new area of Zhoushan Islands.