当前,一场深刻的变革正在传统的广电业中发生,这就是媒体融合。媒体融合,即在数字化平台上,内容生产高度集中,通过对资源的个性加工,生产出不同形式的资讯产品,然后通过不同的传播渠道(电视、广播、网络、报纸、手机等)传播给受众。广电的媒体融合主要发生在传统媒体(电视、广播)和新兴媒体(网络电视、IPTV、手机 At present, a profound change is taking place in the traditional broadcasting industry. This is the media convergence. Media convergence, that is, on the digital platform, content production is highly concentrated. Different types of information products are produced through the processing of individual resources and then disseminated to audiences through different channels of communication (television, radio, internet, newspapers, mobile phones, etc.) . Radio and television media convergence occurs mainly in traditional media (television, radio) and emerging media (Internet TV, IPTV, mobile phones