通过采集有关南京高淳桠溪的游客旅游攻略及游记,运用质性研究的文本分析方法和扎根理论方法挖掘旅游者对慢旅游地形象认知的总体特征并对景区吸引物名称、相关地名、形象描述、旅游行为、旅游情感的数量关系进行深入分析来对游客感知的慢旅游地形象进行测量,以期对慢旅游可持续发展提供帮助与支持。一、引言随着互联网的发展与普及,互联网络已经成为一种数据与观点的来源以及投射到现实领域的社交空间。旅游者通过网络来获取旅游信息的情况持续快速增长,通过搜索引擎检索旅游信息的 Through collecting tourists ’travel tips and travel notes about Gaochun and Taixi in Nanjing, this paper uses the textual analysis method and grounded theory method of qualitative research to find out the overall characteristics of tourists’ perception of slow tourist places and the names of attractions, geographical names and images Description, tourism behavior and tourist sentiment in order to measure the slow tourist image perceived by tourists, with a view to providing help and support for the sustainable development of slow tourism. I. INTRODUCTION With the development and popularization of the Internet, the Internet has become a source of data and ideas as well as a social space projected into the real world. Tourist information through the Internet to obtain continuous rapid growth of the situation, through the search engine to retrieve travel information