记得本刊在7月份报道了泰安格的不同凡响,就因为“不同凡响”,记者一直想探索该公司成功的奥秘。有幸,在北京广告展,我们能与美国公司总裁聂德·凯思纳先生进行面对面的交谈。以下是我们整理成的采访文字。首先,凯思纳先生告诉我们成功的奥秘用一句话概括就是“永不放弃”,他说,这是我,也我们全体员工的成功信念。我们公司已有70多年的历史,一路走来,我们积累了许多经验,你的产品不管在哪儿,“优则生、劣则汰”这就是市场规律。现 I remember this magazine reported Tyange extraordinary in July, because of “extraordinary”, the reporter has always wanted to explore the company’s success mystery. Fortunately, at the Beijing Advertising Show, we can have a face-to-face conversation with Mr. Nieder Keithner, president of the U.S. company. The following is an interview we organized into the text. First, Mr Keithner tells us the secret of success is summed up in one sentence: “Never give up,” he said. This is the belief in the success of me and all of our employees. Our company has more than 70 years of history, along the way, we have accumulated a lot of experience, no matter where your product, “excellent students, inferior is eliminated” This is the law of the market. Now