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高校新闻网随着信息技术的迅速发展已经成为高校对内对外宣传的重要组成部分,目前其存在建设与管理的人才缺乏、组织管理的评价体系缺乏、内容和版式单调等方面的现实问题。在和谐校园构建中,高校新闻网建设的路径选择包括建设队伍提升战斗力、打造亮点彰显特色化、关注受众提高影响力、发掘功能突出实效性、整合资源形成一体化等。
With the rapid development of information technology, college news network has become an important part of internal and external publicity for colleges and universities. At present, there is a lack of talent in construction and management, lack of evaluation system in organization and management, and monotonous content and layout. In the construction of a harmonious campus, the choice of path for the construction of university news network includes building teams to enhance combat effectiveness, highlighting distinctive features, paying attention to audiences to enhance their influence, highlighting the effectiveness of outstanding features, and integrating resources to form an integration.