随着现代市场经济的发展,企业的利润实现大部分是通过营销人员的销售努力来获得,营销人员工作能力直接决定着企业的发展和命运。这就要求该专业的人员应当掌握更多的复合型营销知识,具备合格的职业能力和素质。从而为高职市场营销专业培养优质人才指明了方向。 With the development of modern market economy, the realization of the profitability of enterprises is mostly obtained through the sales efforts of marketers. The ability of marketers to work directly determines the development and destiny of an enterprise. This requires that the professional staff should have more knowledge of complex marketing, with qualified professional ability and quality. In order to professional marketing professional training of high-quality personnel pointed out the direction.