以纸质传媒时代下报纸文化传播的单向性特点为切入点,对以报纸为载体的体育新闻、体育文化传播方式进行分析,分析和论证文字形式为媒介的体育文化传播过程中存在的不足,为新媒体时代下的体育文化传播的交互性提供借鉴和参考。 Based on the one-way characteristic of newspaper cultural communication under the era of paper media, this paper analyzes the sports news and sports culture transmission mode based on newspaper, analyzes and expounds the shortcomings in the process of sports culture communication , Provide reference and reference for the interaction of sports culture in the new media era.