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为了积极应对日益激烈的电视媒体竞争,学习和借鉴美国现代传媒先进的管理经验,笔者参加了中央电视台组织的中高层管理人员赴美学习、考察的活动。在美期间,通过听取有关课程,与一些集团公司进行交流,以及对翔实的数据和鲜活的案例进行分析,大大开阔了视野、拓展了思维,深切感受到技术革命给世界范围内的媒体带来的新一轮强
In order to actively cope with the increasingly fierce competition in the television media and learn from the advanced management experience of the modern media in the United States, the author participated in the activities of studying and inspecting the middle and high-ranking management personnel of the CCTV in the United States. During the period of the United States, by listening to relevant courses, exchanging ideas with some group companies and analyzing informative data and vivid cases, it greatly broadened their horizons and broadened their thinking. They deeply felt that the technological revolution has given the media band in the world scope The new round of strong