进入21世纪以来,互联网经济在推动中国经济发展中占据越来越重要的地位。电子商务在不断发展自身的同时也深切改变着人们的生产、生活方式。与此同时,随之而来的消费异化问题也愈加突出,它给人类、社会和自然都带来了不同程度的影响。因此,我们必须严肃地看待网络购物这一新时代产物,用理性的态度应对网络上的各种消费狂欢节,做到理性消费。 Since entering the 21st century, the Internet economy has played an increasingly important role in promoting China’s economic development. E-commerce, while constantly developing itself, profoundly changes people’s production and lifestyles. At the same time, the accompanying problem of consumer dissimilation becomes more and more prominent, bringing about varying degrees of impact on human beings, society and nature. Therefore, we must take a serious look at the new era of online shopping product, with a rational attitude to deal with various consumption carnival on the Internet, so that rational consumption.