单一细分市场定位（Mono-segment　Positioning）:开发一种产品或营销项目仅仅针对某一细分市场。这种策略的优点是该品牌在这一。目标细分市场中有明显的优势。其缺陷是无法从其它细分市场中产生销售。这种策略最好适用于无差异营销。 多细分市场定位（Multisegment　Positioning）:这种定位策略是为了吸引不同细分市场中的顾客。这种定位可以创造较大的销售 Mono-segment Positioning: Developing a product or marketing program is for a particular market segment only. The advantage of this strategy is that the brand is in this one. The target market has obvious advantages. The downside is the inability to generate sales from other market segments. This strategy is best for no difference marketing. Multisegment Positioning: This positioning strategy is to attract customers in different market segments. This positioning can create greater sales