近年随著影视旅游的盛行和旅游目的地间竞争的压力的增大,通过植入式营销拉动旅游目的地经济发展正成为一种趋势。基于此,本文在对旅游目的地进行植入式营销有利条件阐述的基础上,以影片《非诚勿扰2》和《家有喜事2009》为例,总结和归纳出目前影视作品中旅游目的地通常采用的主要植入模式,并就如何提升旅游目的地植入式营销的效果给出了相关建议。 In recent years, with the prevalence of film and television tourism and the increasing pressure of competition among tourist destinations, it is becoming a trend to promote the economic development of tourist destinations through implantable marketing. Based on this, based on the exposition of the favorable conditions of implantable marketing to tourist destinations, this paper summarizes and summarizes the current tourist destinations in film and television productions by taking the movie “You Are the One 2” And puts forward some suggestions on how to improve the effect of implantable marketing in tourist destination.