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本文基于电视广告的发展现状,初步挖掘了当前我国电视广告业面临的一些问题,并提出用加强广告公司硬件配置及人员培训以及加强广告从业人员广告意识的培养两方面的改进措施,希望给相关人员以启发或参考。
Based on the status quo of TV advertising development, this paper initially explores some of the problems faced by China’s TV advertising industry, and proposes improvement measures to strengthen the advertising company’s hardware configuration and personnel training as well as to enhance the cultivation of advertising employees’ awareness of advertising. Staff inspired or referenced.