正 当旅游市场处于低迷状态 ,一些传统旅游项目因受亚洲金融危机冲击而不景气之时 ,旅游界推出的企业旅游 ,以新颖、别致、时代感强和内容丰富多彩等特点 ,给人们打开了另一扇“窗户” ,吸引了众多游客 ,从而出现了一些旅游新景观。企业旅游是指工业企业与旅游业相结合 ,针对旅 At a time when the tourism market is in a downturn, some traditional tourism projects have been hit by the Asian financial crisis and have been sluggish. Enterprises traveling by the tourism sector are opening up new and unique features to tourists with novelty, uniqueness, strong sense of the times and rich content. A “window”, attracting many tourists, resulting in some new tourism landscape. Corporate tourism refers to the combination of industrial enterprises and tourism, for brigades