实践证明,声誉是一个媒体获得持续稳定发展乃至生存的重要保障。声誉的好坏,直接影响着媒体的当前及长远发展,并对其生存状态具有重要的影响。因此,在产业化的背景下,作为一种全新的管理方法,声誉管理已经越来越成为媒体在激烈的市场竞争中赢得竞争优势的一种重要手段。 Practice has proved that reputation is an important guarantee for the media to achieve sustained, steady development and even survival. The quality of reputation directly affects the current and long-term development of the media and has an important impact on its living conditions. Therefore, under the industrialization background, as a new management method, reputation management has increasingly become an important means for the media to gain competitive advantage in the fierce market competition.